Expanding globally with Amazon begins by registering correctly as a global seller and selecting the right fulfillment model. Both steps are crucial for ensuring compliance, avoiding delays, and building a strong foundation for your business internationally.
Why Proper Registration Matters
Registering as a global seller on Amazon is more than just creating an account. It involves providing accurate business and tax details, completing compliance checks, and meeting local regulations. A properly registered account ensures your funds flow seamlessly across borders, protects you from compliance issues with FEMA and GST authorities, and builds Amazon's trust in your business.
Documents Checklist for Registration
To complete registration without delays, prepare:
- Import Export Code (IEC) Certificate
- GST Registration Certificate
- PAN Card
- Bank statement/voided cheque
- Government-issued ID proof
- Utility bill or lease agreement for address proof
Common Registration Mistakes
Many sellers face delays or rejections because of some common errors like:
- Mismatched or expired documents
- Incomplete tax information
- Blurry document uploads
- Ignoring local tax compliance (VAT, TIN)
Double-check your details and work with professionals if needed to avoid pitfalls.
Step-by-Step Process for Registration on Amazon Global
Choose Your Marketplace:
Research demand, regulations, and potential competition before deciding where to sell. Different countries have different tax rules, customer preferences, and shipping requirements.
Create a Seller Account:
Using Amazon Seller Central, start your account creation process by providing your legal business name, contact details, and email. Choose whether you want an Individual or Professional seller account based on your business volume.
Submit Documents:
Amazon requires verification documents including your Import Export Code (IEC), GST details, PAN, bank statement, government-issued ID, and address proof. Make sure these are clear and match exactly with your business details.
Complete Tax Interview:
Depending on the marketplace, provide details like W-8BEN (for US) or VAT ID (for Europe). This ensures you comply with local tax laws and avoid double taxation.
Set Up Bank Account:
Link a bank account capable of accepting foreign currency payments. Ensure it complies with RBI and FEMA regulations, and obtain FIRC/e-FIRC certificates to document foreign remittances properly.
FBA vs. FBM: Choose Right Amazon Fulfillment Options
After registration, decide how to handle storage, packing, and shipping with Amazon’s fulfillment options:
FBA:
Amazon stores, packs, ships, and handles returns for your products. This can increase your chances of winning the Buy Box, earning the Prime badge, and improving customer trust, but comes with storage and fulfillment fees.
FBM:
you manage inventory, packing, shipping, and customer service yourself. FBM offers more control and lower Amazon fees but requires you to handle logistics and customer queries directly.
Tips for Success on Amazon Global
- Start with FBA in high-volume markets to test demand.
- Use FBM for niche or customized products with lower volume.
- Ensure all listings meet compliance and labelling standards of the target country.
Conclusion
By carefully preparing your documents, understanding each step of the registration process, and evaluating your fulfillment options, you can lay the foundation for a successful global selling journey on Amazon. Taking the time to do this right will help you avoid pitfalls, ensure compliance with local and international regulations, and give you the confidence to grow your brand across borders. Stay tuned for our next step in building your global Amazon business.
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